Don Miguel Ruiz – The Four Agreements


Don Miguel Ruis is the author of The Four Agreements: A Practical Guide to Personal Freedom. This book has sold more than 8 million copies in the US and has been translated into 46 languages worldwide.


Based on ancient Toltec wisdom, the Four Agreements offers a code of conduct to help you transform your life and bring happiness and love. These agreements are the ones we make with ourselves, with others, with God and with life itself.

Don Miguel Ruiz - The Four Agreements book cover


1 Be impeccable with your word
The most important and most difficult agreement to honor – Choose your words carefully and be responsible for what you say.

2 Don’t take anything personally
This agreement helps to limit the impact of hurtful treatment by others in life.

3 Don’t make assumptions
Instead of assuming what you belief, ask questions to avoid suffering.

4 Always do your best
Bring the first three agreements together to live to your full potential.



I love the simplicity of this – four agreements – four simple things to do each and every moment of each and every day.

The great challenge with simplicity is that it takes time and effort to distill your idea down to its core principles.

As Mark Twain once said: ”If you want me to speak for an hour, I am ready today. If you want me to speak for just a few minutes, it will take me a few weeks to prepare.”

Worth the effort!

Also, notice the word ‘agreement’. These are not laws, rules, guides, commandments, principles or pillars.

What you call your manifesto is crucial – it sets the tone and flavour for how to relate to it.

In this case, ‘agreements’ is totally consistent with a manifesto with the intent of promoting ‘personal freedom’.

It says, ‘you are free to agree to this, or not’. It just wouldn’t work or have the same meaning if they were commandments.


Yvonne Collier – Manifesto for Life

Chris Guillebeau – The Art of Non-Conformity

Todd Henry – Die Empty

My Manifesto


Blog Me Roselle is a wordpress website sharing the journey of an individual pursuing a MA in Design Management and Cultures


“Looking into manifestos made by important influential people in history for example Dr. Martin Luther King “I have a dream”, Jon Lennon: Imagine, The green living manifesto and Marvin Gaye: What’s Going On. There are countless more manifestos I totally agree with and support and in my own manifesto I touched upon issues that are close to me things that are going on around us everyday and changes that needs to be made.”


My visions for the future are:

  • Stop knife crime and start investing more into our young people. We need to find out what the problems are and why they want to kill each other. Find something constructive for these kids to do.
  • Look into the police force in great detail. We need to put a stop to the issue of drugs and guns. Investigate why the guns and drugs seized on the streets by police are then later put back onto the streets. This needs to be investigated and stopped.
  • I want all the rich people making a lot of money to be taxed more then the average person and have a system in place that they cannot move money out of the country without paying tax on it. The tax money taken from the rich must be put back into things like the NHS and community funding.
  • My vision is to turn every country in the world a green eco friendly land with everything renewable energy. But to be realistic I will start with the UK. The government needs to give everyone access to solar panels not just aimed at home owners give everyone who lives in council properties an opportunity to have one.
  • I would like to see every house, flats and business to have a compost machine installed on there grounds, so all food wastes can be disposed off and then applied to all green areas and used to grow organic foods. I want everyone to be involved in.
  • I want people working together as a community to help their neighbours, clean the streets and take control of today’s young people and mentor them to be better and do better and think about community.
  • I would like the school systems to involve the parents more on the subjects that being taught to our kids. I believe equality for all but I don’t agree with a school teaching my child about issues they don’t know about and as a parent I believe that I am the one to teach my child about transgender, same sex parenting and Homosexuality.
  • I believe that we all can be part of a better, fear and just world if we work together. Work together to stop wars people killing other humans for profit and for politics. Destroy all guns and make politicians, heads of states listen to the people and make the changes that fit every ones needs. I want every country in the world to become green and use renewable technologies in all aspects of their architecture landscape. Combat pollution and reverse climate change.



Most personal manifesto are – as you’d probably expect by the word ‘personal’ – all about what the creator wants or intends to have happen in their lifetime.

I really like this alternative approach. It’s a personal manifesto but the eight visions here are not about the individual.

Instead, they are social outcomes. They’re a worldview. They’re saying I want to live in a world that looks, feels and behaves like this.

The power of this approach shows itself when you share your vision with others. If it’s all about me, then people will likely respond personally too.

In contrast, if you’re sharing about how you would like the world to be, then a richer and deeper conversation may result. It might even lead to ‘yes, I want that too’ and ultimately, ‘let’s work on that together’.

This is how world’s change. It all starts with an individual stating their intention. And if enough people come together to make it happen, then a new reality is lived.


Michael Jackson and Lionel Richie – We are the world – the world coming together to raise money to help starving people in Africa

Quigley and Baghaic – As One Manifesto – a manifesto for transforming individual action into collective action

John Farnham – You’re the voice – a song about standing up to make your family and the world work a little better

Bernadette Jiwa – A Love Note to Entrepreneurs


Bernadette Jiwa is a storytelling expert who has published eight #1 Amazon Bestsellers.


To motivate, inspire and encourage entrepreneurs.

Bernadette Jiwa - A Love Note to Entrepreneurs


A Love Note to Entrepreneurs

Don’t wait for permission

Change something you care about
Touch one person
Make a difference to a handful

Launch ideas form the heart
Build a legacy, not just an empire
Keep your values front and center
Understand why you’re doing this
Remember, it doesn’t have to matter to everyone

Learn how to see the world as it isn’t
Allow possibility to feed your soul
Embrace failure alongside success

Make people your inspiration
Let passion be your master
Make meaning your currency

Never allow fear to get in your way
Know the questions to ask
Don’t be afraid of the answers

If you do anything today, would ‘THIS’ be it?
If not this, then what?



Manifestos come in many different forms.

Many are declarations about what the author wants or aspires to. This might fit that category, albeit in disguise.

Other manifestos are a call to arms to other people. This one definitely fits that – it’s a call to entrepreneurs to keep going.

It stands out because of it’s soft touch – it’s not a set of commandments or rules or even principles. Instead, it’s offered with kindness and love.


Derek Sivers – A New Kind of Entrepreneur

James Altucher – The 20 Habits of Eventual Millionaires

Opted Out of Life Manifesto

The Seven Rules of Done


Geoff McDonald, author of Done and curator of


The Seven Rules – They are rules because they are principles, guidelines, actions, procedures and hopefully useful! They are the seven key ideas that allow us to move from the usual way of doing project planning to the more holistic view of project design.

Geoff McDonald - Done: How to finish your projects when traditional ways don't work


1 Stop planning!

The old saying suggests that ‘if we fail to plan, we plan to fail’. But planning is not enough – particularly when it only describes what are we are going to do. We need to stop planning and start designing to include our motivations, inspirations, and passion for our projects.

2 Don’t fix your problems

We all know what we want. But most of what we want is to fix something that went wrong in our past. This is limiting and it’s not satisfying either. Instead, we need to clear the decks of our past if we want to create a truly compelling future.

3 Inner over outer

When we fail at things we presume we are the failure. And that we are fatally flawed in some way. That’s human nature. But the real problem is we fail because we choose the wrong type of goal. We need to focus on our internal motivations to keep us going when we face the dip, an obstacle or simply when it all gets too hard.

4 Rules rule!

As the world has become more complex our plans for the future have also become more complex. Fighting complexity with more complexity is a recipe for confusion, chaos, and disaster. Instead, we need to develop simple rules to make it easier to navigate in complex situations. Think traffic lights!

5 Ship smaller sooner

Traditionally we aim to deliver one big thing at the end of our projects. The problem with this approach is the lack of feedback. This leaves us wide open for creating something that nobody wants. Been there, done that! That’s a short cut to “Why did I waste my time doing that?” Or worse, “What is wrong with these people, don’t they recognise my brilliant work?” That’s not going to lead you to a happy place. Instead, we need to create smaller versions of our final big thing to find out what will ultimately work.

6 Structure shapes success

The usual story is that we fail because of a lack of willpower, discipline or focus. This only tells part of the story as there are forces bigger than us at work impacting us in invisible ways. Therefore, we need to design our environments to promote the behaviours we want and to stifle those we don’t.

7 You have to change

When we create our projects our focus is naturally on the end result. However, if that’s all we do we miss a big opportunity. The real purpose of our project is to create a change in our situation and to make that change stick. To do that we need to change!


Geoff McDonald and his book Done: How to finish your projects when traditional ways don’t work


The language we use in our manifesto is the key to giving it a decisive edge.

There’s something strong and definitive about saying things are ‘rules’. It implies following them, sticking to them and using them as boundaries.

Compare this to principles, guidelines, things… All useful but provide a different flavour to our message.

Further, the rules that follow also need to have a mix of familiarity and intrigue. I believe some need to be relatively obvious – for instance, most people will understand ‘rules rule’. It implies that rules are important.

In contrast, ‘inner over outer’ is less obvious. It begs the question, what specifically is ‘in and out’ referring to? In this case it’s about inner and outer motivation styles.

Stop Planning is another interesting rule because it is provocative – it challenges our usual thinking.

Plus, we want our rules to be sexy and slightly clever (not too clever). For instance, the alliteration (using the same sound or letter) of ‘Ship Smaller Sooner’ rolls off the tongue and becomes a snappy idea. It’s much more engaging than ‘Get things done quicker’.

When you’re writing your manifesto, pay attention to the words you use – words have meaning and impact. Choose carefully. Play with a thesaurus to figure out the right ones. And test this with a live audience face-to-face to reveal their emotional impact.


Geoff McDonald, The Manifesto Manifesto

Geoff McDonald, The Expert Manifesto

The Cult of Done

Luanne Tierney – Present Yourself for the Future


Luanne Tierney, Growth & Partner Marketing, Board Director, Outdoor Enthusiast- Helping our next generation


12 strategies to build your personal career

Luanne Tierney - Package Yourself for the Future


Package Yourself For The Future: 12 Strategies

  1. Develop your brand
  2. Be a great communicator
  3. Look and act confidently
  4. Be physically active every day!
  5. Write down your life goals and look at them daily
  6. Be determined
  7. Negotiate Fearlessly
  8. Failure is an event, not a person
  9. Get outside your comfort zone
  10. Volunteer
  11. Know when to focus and when to multi-task
  12. Believe in yourself



I always find it interesting when I’m looking for manifestos, where I actually find them as compared to their source.

In many cases, it’s as simple as ‘google’ the author or creator and find their website.

In this case Luanne Tierney doesn’t have a website. That might be part of a deliberate strategy or it might suggest she was looking for employment at the time she wrote and published her manifesto.

That’s a clever strategy that’s supported by the fact that I found her manifesto and her profile in a number of places, including: Slideshare, Pinterest and LinkedIn.

This fits with the current phase of Internet use that focuses on social media and apps rather than standalone websites.

It’s also a great way to share your manifesto as a visual image that is easily shared.


You might like her Slideshow “New Tactics for Selling Next-Gen Tech

Emily McDowell – Let’s Get Real

Opted Out of Life Manifesto

Ten Commandments of Chivalry


Leon Gautier was a French literary historian who lived from 1832 to 1897.

Gautier’s Ten Commandments were written in the 19th century even though the various codes of conduct he wrote about were created between 1170 and 1220.


The Chivalry code was intended to guide the behaviour of knights during the Middle Ages.

It was applied to men of noble standing or ancestry who were capable of equipping themselves with a war horse and a cavalry of supporting riders.

The world ‘chivalry’ means ‘horsemanship’ in Old French. The Italian word is ‘cavalry’.

Chess fans will note that the ‘knight’ or armoured cavalry is typically represented as a horse’s head and neck.

Photo by Andriy Boechko on Unsplash


Gautier’s Ten Commandments of chivalry are:

  1. Thou shalt believe all that the Church teaches and thou shalt observe all its directions.
  2. Thou shalt defend the Church.
  3. Thou shalt respect all weaknesses, and shalt constitute thyself the defender of them.
  4. Thou shalt love the country in which thou wast born.
  5. Thou shalt not recoil before thine enemy
  6. Thou shalt make war against the infidel without cessation and without mercy.
  7. Thou shalt perform scrupulously thy feudal duties, if they be not contrary to the laws of God.
  8. Thou shalt never lie, and shalt remain faithful to thy pledged word.
  9. Thou shalt be generous, and give largesse to everyone
  10. Thou shalt be everywhere and always the champion of the Right and the Good against Injustice and Evil.

Note: The use of old English – not quite how we speak or spell words today.



The most interesting thing with regard to this manifesto is the gap between the living of the Chivalry code in the Medieval period and the six hundred plus years before it was written down and published by a historian.

Given the tight knit and elite community of knights in the medieval period, an oral manifesto clearly was effective.

In contrast, in our current social media world, the balance has swung in the opposite direction – if it is not published online then it effectively doesn’t exist.

It is perhaps no surprise that it is written in the classic Bible style of the Ten Commandments given its strong religious tone.

This connection between knights and their ‘war horses’ reminds us of the strong influence that religion had on the politics of the time.


The Bible: Ten Commandments

The Eight Virtues of Bushido

Miyamoto Musahi – 21 Rules to Live Your Life

Emily McDowell – Let’s Get Real


Emily McDowell is a writer and illustrator.

She is the name behind Emily McDowell and Friends – a community or artists and writers.


The Let’s Get Real manifesto is their pledge and commitment to be a better-than-average human. It speaks to their essence and the things they care about.

Emily McDowell's Lets Get Real Manifesto


Let’s get real.

Let’s make friend with our imperfections, because they’re the side effects of being human, and there’s medicine in “Me, too.”

Let’s laugh at ourselves: It sure beats the hell out of the alternative.

Let’s agree that normal isn’t a thing, and unlovable isn’t either.

Let’s not be dicks. There are already enough dicks.

Let’s reframe our mistakes as lessons and start kicking ass at learning.

And let’s use honesty and humour and heart to leave this place a little better than we found it.



At the end of the day, if it’s your manifesto you can write whatever pleases you.

But, if you want other people to resonate with what you have written it must have a congruency. In other words, your message needs to be consistent with the way you say it.

That’s the strength of Emily McDowell’s Let’s Get Real manifesto – it’s real.

Compare her language with the Customer Centricity Manifesto. Both fit their intended audience. One is academic intended for corporates. The other is open-hearted and intended to open hearts – it uses real everyday, heartfelt words.

Also, it employs a simple structure that makes it easy to create and read. There are seven lines and each one starts off with the simple word: Let’s.

This call to action is gentle and inclusive… again consistent with it’s message.

And the handwritten font used in the visual, completes the real picture.


Customer Centricity Manifesto

Zappos Core Values Frog

Miyamoto Musahi – 21 Rules to Live Your Life

The Eight Virtues of Bushido


Bushido is a Japanese term that means ‘the way of the warrior’. It outlines the code or moral principles by which a Samurai were required to live.


Originally, the eight virtues were an informal code that evolved over many centuries. Between 1600 and 1868, various parts of Bushido were formalized into Japanese feudal law and the rules became the code that needed to be mastered before one could become a Samurai.

If a Samurai failed to uphold his honor according to these rules, he could only regain it by committing suicide.

The Eight Virtues of Bushido


1 Righteousness

Be acutely honest throughout your dealings with all people. Believe in justice, not from other people, but from yourself. To the true warrior, all points of view are deeply considered regarding honesty, justice and integrity. Warriors make a full commitment to their decisions.

2 Heroic Courage

Hiding like a turtle in a shell is not living at all. A true warrior must have heroic courage. It is absolutely risky. It is living life completely, fully and wonderfully. Heroic courage is not blind. It is intelligent and strong.

3 Benevolence, Compassion

Through intense training and hard work the true warrior becomes quick and strong. They are not as most people. They develop a power that must be used for good. They have compassion. They help their fellow men at every opportunity. If an opportunity does not arise, they go out of their way to find one.

4 Respect

True warriors have no reason to be cruel. They do not need to prove their strength. Warriors are not only respected for their strength in battle, but also by their dealings with others. The true strength of a warrior becomes apparent during difficult times.

5 Honesty

When warriors say that they will perform an action, it is as good as done. Nothing will stop them from completing what they say they will do. They do not have to ‘give their word’. They do not have to ‘promise’. Speaking and doing are the same action.

6 Honour

Warriors have only one judge of honor and character, and this is themselves. Decisions they make and how these decisions are carried out are a reflection of who they truly are. You cannot hide from yourself.

7 Duty and Loyalty

Warriors are responsible for everything that they have done and everything that they have said and all of the consequences that follow. They are immensely loyal to all of those in their care. To everyone that they are responsible for, they remain fiercely true.

8 Self-Control

The first seven virtues show what is required to become a Samurai. This final one is the pathway to pursuing and ultimately exemplifying the way of the Samurai. (Goalcast)



While the Bushido manifesto is presented as simple set of rules, it represents a deep philosophy and way of living collected and curated over many centuries from various sources, including Neo-Confucianism, Shinto and Zen Buddhism.

Also, I think it’s worth highlighting that while the Samurai are renowned for their fighting capability and Bushido is the ‘way of the warrior’, the descriptions here point to a much broader lifestyle that includes compassion and respect.


Miyamoto Musahi – 21 Rules to Live Your Life

The Bible: Ten Commandments

James Altucher – The 20 Habits of Eventual Millionaires


James Altucher is an entrepreneur and angel investor – having started 20 companies, 17 of which have failed.

He is has achieved the rank of chess master, is the author of the Wall Street Journal bestselling book “Choose Yourself” and… is a millionaire.


A blog post on James’ website shares the manifesto and suggests: “I read book after book but the advice seemed awful. And even the advice that was clearly good (“eat better”) there was almost zero chance I would follow.” This is clearly advice that James would follow.

James Altucher - The 20 Habits of Eventual Millionaires


The 20 Habits of Eventual Millionaires

1. Say “No”

When you say “NO” you have more time to read, learn, sleep, ask questions, contact friends, love life. Say “no” more.

2. Love

This is the only religion. This is the only thing worth surrounding to. This is the fuel for your ideal muscle.

3. Make Mistakes

Mistakes are the spell books of success. Study them hard. Learn their incantations. When muscled tear they rebuild.

4. Plant seeds

Basic garden math: 1% of seeds turns into 50% of the flowers. Plant lots of seeds.

5. Be around people who are kind to you and love you

Other people will make you unhappy, unkind, and unsuccessful.

6. Stand next to the smartest person in the room

Harold Ramis did it (Bill Murray). Steve Jobs did it (Steve Woznick). Craig Silverstein did it (Who? Larry Page). Kanye West did it (Jay-Z). I make money only when I do this.

7. No excuses

Blaming is draining. Complaining is draining. Explaining is draining. We don’t have enough inner plumbing for all that draining.

8. Don’t be in a rush

Every overnight success I’ve spoken to took 10-20 years to get there. But ONLY if they celebrated small success along the way.

9. Solve difficult gratitude problems

If you can find a diamond in the mud, you’re going to end up with a lot of diamonds in life.

10. Warren buffet’s 5/25 rule

Make a list of the 25 things you want to do in life. Now do the top 5. And NEVER THINK ABOUT THE OTHER 20 EVER AGAIN. Else they will take time away from the 5 that are most important to you

11. Write down 10 ideas a day

This actually turns into a super power. Do this for six months straight and see what happens.

12. Follow up

I’m shy and bad at this. And lazy. Send an email the next day with an idea on the next step. I have to do this. 

13. Ask questions

There are more questions than answers. Opportunities are buried in the questions. Facts can be outsourced.

14. 1% a day

Whatever you want to get better at: do 1% more each day. 1% a day, compound, is 3800% a year. You win.

15. Right now

Regret will waste time today worrying about yesterday. And anxiety will steal energy from the future. Focus on right now. 

16. Sleep

Sleep rejuvenates brain cells, heals the body, reduces anxiety. And your brain is only active 2-5 hours a day. Sweet dreams.

17. Every day, avoid death

You can’t get rich from a hospital bed. Or a grave. More every day, sleep well, eat well.

18. Do one thing every day you loved as a kid

This is usually the fuel that can power your life.

WAIT – I thought you said there were 20? Secret to success… Give yourself permission to be wrong


Download your copy of these rules here:

Thanks Bill for putting this on your wall where I found it!


This is a classic collection of rules for success.

And I like it because James is really clear – there are plenty of other people out there with their rules for success. He knew he wouldn’t follow them or they wouldn’t work for him so he did the only natural thing he could do -created his own list.

Also, I love the irreverence – 20 habits. Oops, there are only 18. Oh well, make more mistakes.

Personally, I think you can have as many rules as you want.

However, there is a trade-off. When you have lots of rules there becomes a point where you can just have more and more and more of them… Plus, there is a limit to how many of these you can actually remember and are likely to adhere to.

My preference is for a few good rules over a long list.

Plus, I’m all for changing your rules when they get a bit stale (That’s why I could never have a tattoo). My simple thinking here is that you made them up in the first place. Surely, this gives you the right to change them and make up some different ones that better suit your current situation. Don’t over do it, but don’t be strangled by them either.

Sebastian Terry – 100 Things

Sebastian Terry, author of 100 ThingsCreator

Sebastian Terry is the author of: 100 Things: What’s on your list?


Sebastian wrote his bucket list after he asked himself this question: “If I knew I was going to die, would I change anything?”

If you knew you were going to die would you change anything? #manifesto Click To Tweet

Sebastian Terry 100 Things Manifesto

  1. Running with Bulls
  2. Marry a Stranger in Vegas
  3. Bet $1000 on Black (Roulette)
  4. Raise $100,000 for Camp Quality
  5. Save a Life
  6. Complete a Triathlon
  7. Feature in a Bollywood Movie
  8. Olympic Ski Jump
  9. Be in a Dance Video Clip
  10. Chase a Tornado
  11. Whale Shark Swim
  12. Visit a Death Row Inmate
  13. Be in a Medical Trial
  14. Burning Man Festival
  15. Stand Up Comedy Routine
  16. Street Performance
  17. Surf Safari
  18. Hit a Hole in One
  19. Guinness World Record
  20. Say Yes to Everything for One Week
  21. Speed Dating
  22. Participate in a Boxing Match
  23. Deliver a Baby
  24. Publish an Article
  25. Catch a Thief
  26. Help a Stranger
  27. Minister a Wedding
  28. Visit a Fortune Teller
  29. One Week’s Silence
  30. Join a Protest
  31. Build Something
  32. Learn Salsa
  33. Be a Contestant on a TV Game Show
  34. Kiss a Celebrity
  35. Find My Family Tree
  36. Walk Across a Country
  37. Be a Horse Jockey
  38. Be in a Hollywood Movie
  39. Read the National TV Weather Report
  40. Sail the Seas
  41. Buy a Stranger Lunch
  42. Cycle through Cuba
  43. Work at an Orphanage
  44. Represent a Country at Something
  45. Sumo Wrestling
  46. Learn French
  47. Go to Timbuktu
  48. Act in a Play
  49. Be a Weaponless and Harmless Matador
  50. Throw a Party
  51. Endurance Tandem Bike Ride
  52. Sports Streak
  53. Ice Fishing
  54. Scooter Across Australia
  55. Own a Company
  56. Tantric Lesson
  57. Cross a Desert
  58. Skydive Naked
  59. Attend and Extreme Religious Ceremony
  60. Throw a Dart at a Map and Visit the Country it Lands On
  61. Ultimate Prank
  62. Live on the Streets
  63. Get a Tattoo
  64. Challenge a World Champion
  65. Dad’s Dream Car
  66. Treacherous Trek
  67. Live on a Desert Island for One Week
  68. Invent Something
  69. Muster Cattle
  70. Meet Another ‘Sebastian Terry’
  71. Naked Rugby
  72. Stay Awake for Seventy Two Hours
  73. Get Shot
  74. Crazy Bid
  75. Pose Nude
  76. Surf River Wave
  77. Be a Team Mascot for a Day
  78. Perform an Original Song
  79. Live with a Tribe for One Week
  80. Have Something Named After Me
  81. Make a Beefeater Laugh
  82. Hitchhike Across America
  83. Foreign Aid
  84. Face a Shane Warne Over
  85. Go on an Adventure
  86. Marathon (Iron Man)
  87. Meditation
  88. Grow a Beard
  89. Playboy Mansion
  90. Land Diving
  91. Plant a Tree
  92. Haunted House
  93. For Auction on behalf of Camp Quality
  94. For Auction on behalf of Camp Quality
  95. For Auction on behalf of Camp Quality
  96. For Auction on behalf of Camp Quality
  97. For Auction on behalf of Camp Quality
  98. Crash a Red Carpet
  99. For Auction on behalf of Camp Quality
  100. Publish a Book



This is a classic List Manifesto or Bucket List.

I like the way Sebastian Terry knew he wanted 100 things (that’s a good round number) and then he left a few spots blank to fill in later. This is a great way to plan that allows for flexibility.


The Sebastian Terry book is a great read – a swashbuckling adventure. I blogged about it here. 

Compare this to Dave Bruno’s 100 Things – a very different approach to creating a manifesto.