Category: Corporate

Manifestos created by corporations

Rob Walling: The Micropreneur Manifesto

Rob Walling's Micropreneur Manifesto

Creator: Rob Walling, author of Start Small, Stay Small.

Purpose: Distill the key points you’ll need as a micropreneur or solo founder to create and launch products that make a difference, provide amazing value to niche markets and change their own little corner of the world.

The Micropreneur Manifesto

  1. It’s Much Harder Than It Looks.
  2. There is Power in Working Alone.
  3. Focus on Your Strengths.
  4. Freelancing is Dangerous.
  5. Seek Leverage.
  6. Stay Away from “Moonshot” Ideas.
  7. Product Last. Market First.
  8. Charge for Your Product.
  9. Passion Isn’t All it’s Cracked Up to Be.
  10. The Pressure of Freedom.
  11. Become a Black Belt Internet Marketer.
  12. Think Human Automation.
  13. The More You Do in Public, the Faster Things Will Move.
  14. Failure is an Option.
  15. Live Like a Pauper, Treat Your Business Like a King.
  16. Reject Growth.

Source

Download: http://changethis.com/manifesto/show/80.03.MicropreneurManifesto

Author’s Website: http://www.softwarebyrob.com/

Alina Tugend: The Mistake Manifesto

Alina Tugend Mistake Manifesto

Creator: Alina Tugend, Author of Better By Mistake

Purpose: Our fear of mistakes has a high cost – we spend energy blaming each other and we avoid daring and innovation.

Manifesto

While I am not advocating that we all run around blundering and goofing up all the time—and certainly none of us like dealing with people who make the same mistake over and over—our fear of mistakes has a very high cost.

We exert enormous energy blaming each other when something goes wrong rather than finding a solution. Defensiveness and accusations take the place of apologies and forgiveness. Mistake-avoidance creates workplaces where making changes and being creative while risking failure is subsumed by an ethos of mistake-prevention—at the cost of daring and innovation.

  1. Teach supervisors about growth mindsets versus fixed mindsets.
  2. Make sure you don’t say one thing and do another.
  3. Mimstakes shouldn’t just be accepted, but rewarded.
  4. Learn to communicate well.
  5. Know how to apologise and how to accept apologies.

Source

Download: http://changethis.com/manifesto/show/81.04.MistakeManifesto

Author’s Website: http://www.alinatugend.com/

Kim Mok: The Manifesto Manifesto

Kim Mok The Manifesto Manifesto

Creator: Kim Mok, Copywriter

Purpose: To poke some fun at Manifestos.

Manifesto

How to Write a Manifesto

Today, we write a manifesto.

Today, our second sentence starts with the first word of the first sentence.

We write a short sentence.

Then a shorter one.

Then a really, really long one that maybe doesn’t make any sense but is immediately followed by

One.

Word.

Sentences.

Then we make our point even clearer

By using fragmented prepositional phrases.

By repeating that first preposition.

By doing it a total of three times.

And then we have another really long sentence that builds up excitement for our overarching concept that is summed up in a word that makes absolutely no sense.

Kumquat.

Source

Website: http://www.kimmok.com/514799/The-Manifesto-Manifesto

Thanks to Gihan Perera for sharing this with us.

Sally Mabelle: From Separation to Connection

Sally Mabelle : Voice of Leadership

Creator: Sally Mabelle, ‘the voice of leadership specialist’

Purpose: To empower you to find and express your own ‘voice of leadership’ – particularly in business.

Manifesto (selected highlights)

It’s the same problem in your family, your community, your organisation, and the world…your biggest problem is a sense of SEPARATION. This sense of separation or ‘disconnection from the whole’ is an illusion. Science has proven that all energy in the universe is interconnected. The essence of every atom is the same – pure energy. We are all at the core that same energy in different forms.

Five Levels of Separation

1. Individual
2. Relationships
3. Community
4. Organisations
5. World

The future we must create together instead is a world of ONENESS.

7 keys to experience the power of ‘connection’

1. Be here now
2. Assume responsibility for yourself at all times
3. Seek to empathise and understand
4. Build trust
5. Speak the truth with compassion
6. Collaborate
7. Appreciate,celebrate, and honour the cycles and the seasons

Source

The complete Manifesto: http://www.sallymabelle.com/speaker/

Ian Berry: Changing What’s Normal Manifesto

Changing Whats Normal Manifesto

Creator: Ian Berry (2011), change master and founder of Difference Makers.

Purpose: “I wrote this manifesto because I am tired of the status quo and want to co-create a new world.”

Changing What’s Normal Manifesto

  1. The narrower the gap between what we know and what we do, the more fulfilled life we live, and the greater influence we exert
  2. I’m not normal and neither are you! Instead we are all one-of-kind human beings
  3. Change is normal yet it changes what’s normal
  4. The greatest change I have witnessed in my life is society becoming part of the economy.  Social entrepreneurs are leading the way to reversing this.  Success  will mean we have stepped back from the brink of destroying ourselves and our planet
  5. Trying to change other people is futile and is a slippery slope to self-destruction.  The good news is we can inspire others to change themselves by being change masters ourselves
  6. Change is personal first, local second, national third, and international fourth.  Ignoring this order means the great challenges we must overcome to survive and thrive remain challenges
  7. Change begins with what our philosophies about change are and then with intention or purpose which is followed by feelings, thoughts, and behaviour. To focus on behaviour change without aligned philosophies, intention, feeling, and thinking means no long-term behaviour change
  8. Change is social, environmental, economic, technological, spiritual, scientific, and universal, all at the same time
  9. Change is a process and a never-ending journey
  10. Change is pull more than push
  11. Change is both/and, never either/or
  12. Change is simple, which usually doesn’t mean easy
  13. Change is easier when it is driven by enlightened self-interest
  14. Change means why comes before how and how before who, what, and when
  15. Change that inspires and really matters has much to do with appreciating people when they excel and helping them to be accountable when performance is less than agreed it should be.

Source

Ian Berry Website: http://www.ianberry.biz

Chris Curnow: The Excellence Manifesto

Chris Curnow: The Excellence Manifesto

Creator: Chris Curnow, The Excellence Project

Purpose: A manifesto to capture our infinite capacity both individually and collectively. And, as the source of the Excellence Project to promote excellence.

The Excellence Manifesto

Excellence creates the future

Excellence is infinitely better than good

Excellence sees with fresh eyes

Excellence is courageous

Excellence is a worthy pursuit

Excellence is accountable

Excellence is self organising

Excellence is immeasurable

Excellence goes fast slowly

Source

Website: http://www.theexcellenceproject.com.au/manifesto/manifesto.html

Michael Margolis: Believe Me Story Manifesto

Michael Margolis: Believe Me Story Manifesto

Creator: Michael Margolis, Believe Me: Why your vision, brand and leadership need a bigger story.

Purpose: To introduce a series of concepts for how to get others to believe in your story. In other words to create innovations and make change happen.

Believe Me Story Manifesto

1 Meaning

People don’t really buy a product, a solution, or idea, they buy the story that’s attached to it.

2 Perception

A brand is far more than just a name, a logo, or a tagline; it’s the stories that people tell about you.

3 Relationship

Every story exists in relationship to everything else around it.

4 Memory

We all want to look back at the story of our lives, and know that it made sense.

5 Choices

The stories we tell literally make our world.

6 Disbelief

The power of your story grows exponentially as more and more people accept your story as their truth.

7 Culture

If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.

8 Leadership

Leaders lead by telling stories that give others permission to lead, not follow.

9 Convergence

Storytelling is our most basic technology, evolved through twenty-first-century innovation.

10 Epic

We all seek to experience our life in the most heroic of terms.

11 Change

Nobody likes a change story, especially a change story we have no control over. What people really need is a continuity story.

12 Identity

Our fate as a species is contained in the story. Both tyranny and freedom are constructed through well-supported narratives.

13 Freedom

Storytelling empowers, because it escapes the need to claim absolute truth.

14 Evolution

Reinvention is the new storyline.

15 Prophesy

Storytelling is like fortune-telling. The act of choosing a certain story determines the probability of future outcomes.

Source

Download the book: www.BelieveMeTheBook.com

Author’s Blog and more: www.GetStoried.com

Thanks to Mark Jones for pointing out this manifesto!

 

The Cluetrain Manifesto

The Cluetrain Manifesto

Creators: Rick Levine, Christopher Locke, Doc Searls and David Weinberger, published as The Cluetrain Manifesto in 1999 by Perseus Books.

Purpose: To spread the word that the internet is changing marketplaces for both consumers and organisations.

Manifesto

Online Markets

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organisations.

The Cluetrain Manifesto consists of 95 Theses

Here’s the one highlighted on their website as the most important:

We are not seats or eyeballs or end users of consumer. We are human beings – our reach exceeds your grasp. Deal with it.

Here’s their first ten…

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted in a human voice.

4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this voice.

6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

7. Hyperlinks subvert hierarchy.

8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.

9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

Sources

Website with all 95 Theses: http://www.cluetrain.com/

Read the entire book online: http://www.cluetrain.com/book/index.html

General: http://en.wikipedia.org/wiki/The_Cluetrain_Manifesto

Thanks to Jeremy Samuels for suggesting this one!

Related Manifestos

 

Five Sentences: Personal Email Policy

Five Sentence Personal Email Policy

Creator: Not really sure who created? If you know add a comment below so we can honour them.

Purpose: A personal policy to help manage your email.

Manifesto

The Five Sentences Manifesto

The Problem

E-mail takes too long to respond to, resulting in continuous inbox overflow for those who receive a lot of it.

The Solution

Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.

five.sentenc.es is a personal policy that all email responses regardless of recipient or subject will be five sentences or less. It’s that simple.

Source

Core: http://sentenc.es/

Specific 5 sentence version: http://five.sentenc.es/