Creator: Michael Margolis, Believe Me: Why your vision, brand and leadership need a bigger story.
Purpose: To introduce a series of concepts for how to get others to believe in your story. In other words to create innovations and make change happen.
Believe Me Story Manifesto
People don’t really buy a product, a solution, or idea, they buy the story that’s attached to it.
A brand is far more than just a name, a logo, or a tagline; it’s the stories that people tell about you.
Every story exists in relationship to everything else around it.
We all want to look back at the story of our lives, and know that it made sense.
The stories we tell literally make our world.
The power of your story grows exponentially as more and more people accept your story as their truth.
If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.
Leaders lead by telling stories that give others permission to lead, not follow.
Storytelling is our most basic technology, evolved through twenty-first-century innovation.
We all seek to experience our life in the most heroic of terms.
Nobody likes a change story, especially a change story we have no control over. What people really need is a continuity story.
Our fate as a species is contained in the story. Both tyranny and freedom are constructed through well-supported narratives.
Storytelling empowers, because it escapes the need to claim absolute truth.
Reinvention is the new storyline.
Storytelling is like fortune-telling. The act of choosing a certain story determines the probability of future outcomes.
Download the book: www.BelieveMeTheBook.com
Author’s Blog and more: www.GetStoried.com
Thanks to Mark Jones for pointing out this manifesto!