Creator: Atlassian – software developers and collaboration tool creators.
Purpose: Core values describing what the company looks for in their employees and the cultural guidelines to keep Atlassian from being just another ordinary company.
What we value
Open company, no bullshit
Atlassian embraces transparency wherever at all practical, and sometimes where impractical. All information, both internal and external, is public by default. We are not afraid of being honest with ourselves, our staff and our customers.
Build with heart and balance
Everyday we try to build products that are useful and that people lust after. Building with heart means really caring about what we’re making and doing—it’s a mission, not just a job. When we build with balance we take into account how initiatives and decisions will affect our colleagues, our customers and our stakeholders.
Don’t #@!% the customer
When we make internal decisions we ask ourselves “how will this affect our customers?” If the answer is that it would ‘screw’ them, or make life more difficult, then we need to find a better way. We want the customer to respect us in the morning.
Play, as a team
We want all Atlassians to feel like they work with Atlassian, not for Atlassian. We think it’s important to have fun with your workmates while working and contributing to the Atlassian team.
Be the change you seek
We think Gandhi had it pretty right when he said “We need to be the change we wish to see in the world”. At Atlassian we encourage everyone to create positive change—we’re constantly looking for ways to improve our company, our products and our environment.
Creator: Clare Lancaster, Women in Business Purpose: Inspiration and tips for women who are writing their own success stories.
Women in Business Manifesto
1. Follow your passion, it knows where you should go
2. Help people
3. Explore, play, laugh, enjoy
4. Move more, stress less
5. Set and celebrate milestones
6. You have to put something out there to get something back
7. Everything you want and need is up to you to make happen
8. Carve a niche
9. Get it out there
10. Make your own path
11. Define what success looks like for you then go after it
12. Do it now
13. Collect experiences, not things
14. Ignore doubters, even when they’re in your own head
15. Embrace online business
16. Believe in yourself
17. Simplicity is key
18. Nourish your mind and body
19. Take time out often
20. Be your own hero
21. Give yourself permission
22. Trust your instincts
23. Take it one step at a time
24. Leverage everything
25. Build your days around what is important to you
26. When you’re doing what you’re passionate about you’re making the world a better place
27. Never stop learning and experimenting
28. The less you spend, the more you have
29. Be thankful
30. Look at your goals every day
Creator: Lululemon Athletica Purpose: A set of phrases that guides the culture of the organisation.
Selected Manifesto extract…
• Do one thing a day that scares you.
• Life is full of setbacks. Success is determined by how you handle setbacks.
• Your outlook on life is a direct reflection of how much you like yourself.
• Stress is related to 99% of all illness.
• Jealousy works the opposite way you want it to.
• Friends are more important than money.
• Living in the moment could be the meaning of life.
• Visualize your eventual demise. It can have an amazing effect on how you live for the moment.
• Practice yoga so you can remain active in physical sports as you age.
• Dance, sing, floss and travel.
• Children are the orgasm of life.
• Sweat once a day to regenerate your skin.
• What we do to the earth we do to ourselves.
• The pursuit of happiness is the source of all unhappiness.
Creator: Advertising agency TBWA/Chiat/Day (1997) Purpose: Promotional Campaign as a series of television and print commercials.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
For me, this is one of the great manifestos that inspired the view of a Double-Sided Vision.
The strength of ‘Here’s to the Crazy Ones’ is that while it is literally an advertisement for a company, the ad does not sell a specific product.
Instead, Apple pitch a worldview that their users are likely to aspire to. It’s permission to be creative, just a little crazy, and ultimately change the world.
It’s a classic call to arms which is an essential quality of all great manifestos. And while an advertisement calling to its customers, it also has the bigger picture idealism that would inspire, motivate and engage the Apple workforce. That’s a double-sided vision.
I can imagine designer Johnny Ive walking into the then CEO Steve Job’s office with his latest prototype for the new curvy and colourful iMac and having Steve play the ad as the benchmark of success.
He might even ask: Is this crazy enough to change the world?