Nike: Not Without a Fight

Nike Manifesto: 2007 Rugby World CupCreator: Nike – print advertisement

Purpose: To inspire the England rugby team for the 2007 World Cup.


Not Without a Fight

Come all challengers from all four corners

Those who covet our crown

Those who have written us off

will feel our wrath

in every bone-crunching tackle

with every deft pass and harrying run

with every kick, scrum and line-out

A constant thorn in your side

for if you want what is ours

Be warned

Not without a fight.


Blog Source:

Header Image: Bruce Irons