Inspire, collect and share 1000 manifestos > create a world that works for more people
Creator: Allison Nazarian, writer, ghostwriter, copywriter and mum.
Purpose: Because life is messy! And there’s power in honesty, in being real, in being open and in having some fun in the process.
Website: http://allisonnazarian.com/love-your-mess-the-book/
Interview with Allison about creating her manifesto: http://geoffmcdonald.com/allison-nazarian-love-your-mess/
Creator: Michael Margolis, Believe Me: Why your vision, brand and leadership need a bigger story.
Purpose: To introduce a series of concepts for how to get others to believe in your story. In other words to create innovations and make change happen.
1 Meaning
People don’t really buy a product, a solution, or idea, they buy the story that’s attached to it.
2 Perception
A brand is far more than just a name, a logo, or a tagline; it’s the stories that people tell about you.
3 Relationship
Every story exists in relationship to everything else around it.
4 Memory
We all want to look back at the story of our lives, and know that it made sense.
5 Choices
The stories we tell literally make our world.
6 Disbelief
The power of your story grows exponentially as more and more people accept your story as their truth.
7 Culture
If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.
8 Leadership
Leaders lead by telling stories that give others permission to lead, not follow.
9 Convergence
Storytelling is our most basic technology, evolved through twenty-first-century innovation.
10 Epic
We all seek to experience our life in the most heroic of terms.
11 Change
Nobody likes a change story, especially a change story we have no control over. What people really need is a continuity story.
12 Identity
Our fate as a species is contained in the story. Both tyranny and freedom are constructed through well-supported narratives.
13 Freedom
Storytelling empowers, because it escapes the need to claim absolute truth.
14 Evolution
Reinvention is the new storyline.
15 Prophesy
Storytelling is like fortune-telling. The act of choosing a certain story determines the probability of future outcomes.
Download the book: www.BelieveMeTheBook.com
Author’s Blog and more: www.GetStoried.com
Thanks to Mark Jones for pointing out this manifesto!
Creators: Rick Levine, Christopher Locke, Doc Searls and David Weinberger, published as The Cluetrain Manifesto in 1999 by Perseus Books.
Purpose: To spread the word that the internet is changing marketplaces for both consumers and organisations.
Online Markets
Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organisations.
The Cluetrain Manifesto consists of 95 Theses
Here’s the one highlighted on their website as the most important:
We are not seats or eyeballs or end users of consumer. We are human beings – our reach exceeds your grasp. Deal with it.
Here’s their first ten…
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
Website with all 95 Theses: http://www.cluetrain.com/
Read the entire book online: http://www.cluetrain.com/book/index.html
General: http://en.wikipedia.org/wiki/The_Cluetrain_Manifesto
Thanks to Jeremy Samuels for suggesting this one!
Creator: Timothy Ferriss and published as a book, The Four Hour Work Week .
Purpose: Have us rethink our 9-5 Monday to Friday, live for the weekend deferred lifestyle.
Tim Ferriss’ book title is a great manifesto snapshot:
The Four Hour Work Week : Escape the 9-5, live anywhere and join the new rich.
Ferriss calls for an end to:
- The 40 hour work week
- The live for the weekend culture that works five days then has only two days off
- And an end to the live-to-work deferred lifestyle. Why work the best years of your life? Why die waiting to retire? Or why retire and be too old to do anything?
Tim’s deal is er… TIM’s DEAL. He identifies three lifestyle currencies that you need to manage to live your ideal lifestyle:
- Time (Non-renewable)
- Income
- Mobility
And he has identified four ranked, intra-dependent steps:
- Define : Define your ideal lifestyle.
- Eliminate : Eliminate everything extraneous.
- Automate : Build an automatic, sustainable source of income.
- Liberate : Be mobile and free yourself from your location.
Book Website: http://www.fourhourworkweek.com/
For a great summary of Ferris’ manifesto, grab the Book Rapper issue The Four Hour JOLT!
Remote Year Values – living and working remotely while holding down your job and building you career
Manifesto for Smarter Working (remote work in organisations)
Haydn Shaughnessy – The New Work Manifesto (addressing the lack of engagement in the workplace)