Category: Corporate

Manifestos created by corporations

Quigley and Baghaic: As One Manifesto

Quigley and Baghaic: The 'As One' Manifesto

Creator: James Quigley is CEO of Deloitte Touche Tohmatsu Limited, and Mehrdad Baghai is Managing Director of Alchemy Growth Partners.

Purpose: A manifesto for transforming individual action into collective power and “…help you realise the full power of your people.” As One is the Deloitte organisations global initiative on collective leadership.

The As One Manifesto (summary)

Adding the phrase “as one” to another word changes its entire meaning. Imagine the possibilities… The sources of inspiration are endless. Believing As One. Stronger As One. Succeeding As One.

 

Leadership = People + Purpose + Productivity

 

Three Key Elements to Collective Leadership

1 Shared Identity as part of the larger organisation

2 Direction Intensity to impel people to contribute

3 Common Interpretation to foster cooperation

 

Eight Leadership Styles – because not all people are the same

1 Landlord <> Tenant

2 Community Organiser <> Volunteers

3 Conductor <> Orchestra

4 Producer <> Creative Team

5 General <> Soldiers

6 Architect <> Builders

7 Captain <> Sports Team

8 Senator <> Citizens

 

The timeless challenge of leadership is that you cannot get large groups of people to behave As One if they do not identify with each other as a unified group or team.

 

Applying the As One Approach

1 Diagnostic

2 Interventions

3 Adoptions

 

Source

Download the ebook of the As One Manifesto from Change This

Join their campaign

Deloitte Campaign Page

Buy the Book As One

The banner image is from the cover of the Change This ebook

Harvey Ball: Smiley Face

Creator: In 1963, Harvey Ball, an American commercial artist, was commissioned by an advertising agency to create a happy face for the New York radio station WMCA.

Purpose: WMCA were running a competition was to promote ‘WMCA Good Guys’ and as a result the smiley logo was designed to fit on a button.

Icon Manifesto

Smiley Face

Source

Smiley Face on Wikipedia

Hannah Samuel: The 10 Commandments of Reputation Branding

Hannah Samuel: Reputation Branding Ten CommandmentsCreator: Hannah Samuel, co-author of The Integrity Factor with Ricky Nowak.

Purpose: We need guidelines to make sure we can create and maintain a positive reputation.

The 10 Commandments of Reputation Branding

1. Make it easy for others to speak well of you

2. Keep abreast of changing values and expectations

3. Seek win-win outcomes from every interaction

4. Never assume others think or feel the same way you do

5. Do not gossip or be disparaging about your competitors

6. When in doubt, ask yourself: ‘Is this likely to damage or enhance my reputation?’

7. Accept responsibility and accountability for your actions

8. Avoid over-promising and under-delivering

9. Never breach the bond of trust you build with clients and others

10. Always act with integrity

 

Source

Authors Website: http://www.hannahsamuel.com/

Manifesto spotted in Hannah’s newsletter.

Facebook Page: www.Facebook.com/HannahSamuelSpeaker

Community Engine Culture, People and Core Values

Stephen Johnson: The Third Place Manifesto

Creator: Community Engine: provides social media, membership management & community engagement technology, products and services for all types of organisations, including business, government and the not-for-profit sector.

Purpose: To build a successful organisation.

Manifesto

Our Culture and People

We’re a smart, creative and agile group of people, with a relentlessly positive culture that supports rapid change and fast growth.

We have a track record of achieving big things. How do we manage it? By openly recognising and addressing the challenges that face us.

Get used to learning by doing. We keep our business agile by practicing the art of achieving clarity through action – by acting, reflecting and reacting rapidly.

We believe simplicity is everything. From the way we engage with customers to the way we design, build and support our software – we look to simplify. We even made it a verb: to ‘simplicate’.

Our core values, simply stated

We make software with a purpose.

Social networking software has the power to improve the way we live, work and play. Our mission is to put the power of social network publishing into the hands of the community, for the benefit of all.

We work with – not for – Community Engine.

We make software for collaboration and we collaborate at work and with our customers.

We seek to ‘simplicate’ everything.

From the way we engage with our customers to the way we design, build and support our software; we look to simplify. Simple is strong, easy to grasp and quick to learn. Simple scales rapidly, and we grow fast.

We seek clarity through action.

We believe in the power of doing, so get stuck in and have a go. Through experimentation, risk and measurement we learn more, faster, about what works better.

We are relentlessly positive.

We believe every challenge contains an opportunity. It may be wrapped in many layers of cheap, nasty paper, but it’s in there.

We employ self-sustaining people.

We employ the brightest talent, provide them with a collaborative and supporting environment and allow them to grow.

Customers matter.

Our customers give us their time, money and trust. In return, we owe them great service, intuitive products and respect.

Source

Website: http://www.communityengine.com/careers/culture-and-people/

Greg Costikyan: The Scratchware Manifesto

The Gaming Manifesto

Creator: Greg Costikyan, CEO of Manifesto Games.

Purpose: To inspire the gaming industry to being innovative and exciting and not the “morass of drudgery and imitation” it is becoming.

The Scratchware Manifesto

The machinery of gaming has run amok.

Instead of serving creative vision, it suppresses it. Instead of encouraging innovation, it represses it. Instead of taking its cue from our most imaginative minds, it takes its cue from the latest month’s PC Data list. Instead of rewarding those who succeed, it penalizes them with development budgets so high and royalties so low that there can be no reward for creators. Instead of ascribing credit to those who deserve it, it seeks to associate success with the corporate machine.

It is time for revolution.

The Manifesto defines three gaming industry problems and three missions to overcome them:

Problem 1: Driven by Moore’s Law

Mission 1: Build a viable channel for independently-created games.

 

Problem 2: The narrowness of the retail channel

Mission 2: To create a long tail for games, to allow a thousand different games to find their audience, to smash the iron logic that prohibits innovation.

 

Problem 3: Publisher cowardice.

Mission 3: To sustain the enormous ferment of creativity we’ve seen over the last three decades into the future, even as the mainstream game industry becomes tired and decayed.

 

There are also sections titled:

Games are Art

Creators Should Have an Upside

Gamers Rule

 

And the manifesto concludes with a call to…

Join the Revolution

Join us, and help build a better tomorrow. Get the word out that there’s more to games than you’ll find at Best Buy, and that Manifesto Games is the place to find the best of the rest, the products of individual vision, games created for love and not at the behest of some blinkered suit whose last job was selling Tide.

Let a thousand flowers blossom; let a thousand different games contend.

From now on, we must all strive resolutely to bring about the overthrow of the existing order.

Gameplay over glitz.

Dmitri Shapiro: The Anti-Facebook Manifesto

The Anti-Facebook or Alty Manifesto

Creator: Dmitry Shapiro, the founder of Veoh and former CTo of MySpace Music has just received startup funding for Altly, an alternative to Facebook.

Purpose: To overcome feeling pressured to ‘friend’ someone on Facebook, Altly will be an alternative social network to Facebook. At it’s core is a different set of beliefs around privacy and the use of our personal information.

The Altly Manifesto

Altly (name may change before we launch) is building a Facebook alternative.  Think of it as a social network for Facebook graduates!

We believe :

• Privacy is ULTIMATELY important.

• We should know EXACTLY who can see what information about us.

• Control of our information should be in OUR hands, and it should be EXTREMELY easy for us to control it.

• WE should choose what information is stored, how long it is kept, and who it is available to.

• Our digital life, our personal information is EXTREMELY valuable, and each of us should not only control who has access to it, but BENEFIT from it.

• Advertisers should be part of our community, but should NOT have an unfair advantage over us.

• All of our data should be OURS, and no one else’s.  If we choose to leave our social network, we should be able to easily take ALL of our data with us, and COMPLETELY delete all data if we choose.

• If other social networks should be developed, they should be able to interoperate with one another.

Source

Author’s complete Blog Article: http://blog.altly.com/2011/05/the-need-for-an-alternative-to-facebook/

Article about Alty Funding: http://www.socaltech.com/altly_posts_anti_facebook_manifesto_gets_funding/s-0035969.html

Michael Widenius: The Hacking Business Model

Creator: Michael Widenius, one of the founders of the MySQL database, co-wrote this manifesto.

Purpose: “…Rules for running a company based on egalitarian and sustainable principles.” (Jansson)

Manifesto

Purpose

• Create a sustainable business model that can be adopted and adapted by others.

• Create a fair and democratic company that is owned by the workers.

• Have long-term, trustworthy and meaningful relationships with our staff and customers.

 

Principles

• Egalitarian: The belief that all people should be treated equally. This includes equality, non-discrimination and inclusivity.

• Sustainable: We have a long-term view on our business. We watch our profits & spend wisely, we take care of each other, we support the things we depend on.

• Transparent: We communicate in an honest and genuine way. Any information or process that can be made open, will be made open.

• Fun: Create a workplace where people can have fun and want to work.

• Agile: Be flexible, receptive & adaptive, especially when dealing with staff and customers.

 

Methods

Concrete tools for helping us live according to our principles, including:

• Consensus-based decision making.

• Corporate transparency – any information or process that can be made open, should be made open.

• Licensing that helps benefit our company, our staff, our customers, our partners and society at large.

• Profit-sharing with staff, contributors and worthy causes.

• Don’t try to change people. Focus on getting the best from their strengths. Develop ways to work around their weaknesses.

• Prefer to work with people who share our values.

• Work against patents and other legislation that harms individual rights.

 

Additional Sections

Default Employee Rules

The Rules of the Company

 

Source

Blog Post by Mattias Jansson: http://altdevblogaday.org/2011/05/21/the-hacking-business-model/

Originally posted on Zak Greant’s Blog: http://zak.greant.com/

Joseph Jaffe: The Customer Service Manifesto

The Customer Service Manifesto

Creator: Joseph Jaffe is Chief Interruptor of Powered and the author of three books, including Join the Conversation and Flip The Funnel.

Purpose: Customer Service has become “…one of the most mission critical components that can make or break a business. The Manifesto for Customer Service documents this sea change, introduces 10 new rules of customer service and introduces a key hypothesis namely that customer service needs to be elevated to the front office…” (from the manifesto, p2)

Manifesto – Ten New Rules of Customer Service

(key points only)

  1. Customer service doesn’t end at 5pm on Friday.
  2. Move from ‘everything communicates’ to ‘everyone communicates’.
  3. All customers are equal, but some are more equal than others.
  4. Customer service is not only about solving problems.
  5. Customer service lives ‘in the now’.
  6. Customer service can be a revenue generator.
  7. Customer service lives in the public domain.
  8. Customer service needs a memory.
  9. Customer service needs to be proactive and anticipatory.
  10. Customer service is alive.

Source

Download the complete Manifesto: http://changethis.com/manifesto/show/68.06.ServiceManifesto

Author’s Blog: http://www.jaffejuice.com

Related Manifestos

More from Change This…

Simple Shoes Manifesto

Creator: Simple Shoes – shoe geeks making a new shoe-topia!

Purpose: 100% sustainable shoes for a Happy Planet

Simple Shoes Manifesto

With all the over-built, over-hyped products out there, it’s pretty hard to ?nd sustainable shoes that you can live with. So we started Simple, your stereotypical, anti-stereotype brand offering good shoes and a big dose of reality.

About a gazillion pairs later… give or take a few… we’ve managed to learn a few things. Well, actually a lot of things. And none more important than this: HOW we make our shoes is just as important as WHY we make them. That means finding more sustainable ways of doing business so we can make a gazillion more.

Which pretty much is where we are today… at the crossroads of here and now, aware of our responsibility to the planet while trying to pay the bills. The nice little shoe company getting in touch with its inner hippie.

Simple Shoes Manifesto

Source

About Us: http://www.simpleshoes.com/info/index.aspx?g=info

Manifesto: http://www.simpleshoes.com/info/manifesto.aspx?g=info

Video Story: http://www.simpleshoes.com/info/storySimple.aspx