Rackspace Core Values


Rackspace provide IT services


“Company values provide the guiding light for our vision”



“Rackspace accelerates the value of the cloud. We meet you where you are and get you where you need to go, helping you realize the power of digital transformation without the complexity and expense of managing it on your own.

We deliver unbiased expertise through our comprehensive portfolio of managed services — across applications, data, security and infrastructure on the world’s leading cloud platforms — with proven results.

And we wrap all of our services in Fanatical Experience™: the proactive, results-obsessed approach to serving customers that has driven us for two decades.”


Fanatical support in all we do
Results first, substance over flash
Committed to greatness
Full disclosure and transparency
Passion for our work
Treat fellow Rackers like friends and family




Thanks to Bill for sharing this manifesto


I’m a fan of having values and identifying what’s important to you.

I’m not a fan of the way they are typically used – particularly in organisations.

Too often I see a handful of words written on a website or even in the foyer of the main office that say grand things like: We value integrity, honesty, self-reliance…

But that is all. The values are never seen or heard of again.

If you simply leave your values at the level ‘a word’ then the meaning and benefit of having them is lost because no one knows what they mean and nobody lives true to them.

The Rackspace values are at least a short phrase. They provide greater context and sharper intent than a single word. For instance, ‘fanatical support’ is a clear intent. It’s not just ‘support’; it’s fanatical.

Also, I love the naming of their community: Rackers. It might not be the most elegant name and it is a strong call to identity. By having a name for your people it’s more likely you can call to them and ultimately unite them.


Apple Corporate Values

Zappos Core Values Frog

Helen Reddy – I am woman (a classic call to identity)

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