Google: Ten Things We Know To Be True

Creator: Google
Purpose: Core principles to guide our actions and keep Google looking towards the future.

Manifesto

Google’s Philosophy and Core Principles

1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

Sources

Complete Manifesto: http://www.google.com/corporate/tenthings.html