UNEP Positive Impact Manifesto

Creator

The United Nations Environment Program Finance Initiatve (UNEP FI) is a partnership between UNEP and the global financial sector.

The Positive Impact Manifesto was initially released in October 2015 and updated in October 2016.

Purpose

In the wake of the 1992 Earth Summit, the Positive Impact Manifesto was created to promote sustainable finance.

Over 200 financial institutions, including banks, insurers and fund managers, work with UNEP to understand today’s environmental challenges, why they matter to finance, and how to actively participate in addressing them.

UNEP FI Positive Impact Manifsto - Roadmap to Financing the SDGs (Social Development Goals)

Manifesto

As the global population approaches nine billion people, today’s world is one of increasing needs, decreasing natural resources, and rapid technological change.

In September 2015, the UN General Assembly formally established 17 Sustainable Development Goals (SDGs) to be addressed by 2030, which effectively provide a common framework for public and private stakeholders to set their agendas and define their policies and strategies over the next 15 years.

$5-7 trillion a year until 2030 are needed to realise the SDGs worldwide, including investments into infrastructure, clean energy, water and sanitation and agriculture.

The greater part of the necessary financing and investment will need to stem from private finance.

Hindered by often unattractive risk and return profiles, to-date the amount of private finance mobilised for these purposes remains in marked contrast to the scale of the needs.

Yet for the SDGs to be met and to address the challenges they embody in due time, they must attract the trillions of USD of mainstream finance.

In short, the unmet needs must become the source of a profitable market.

Positive impact: a new approach to business and finance to achieve the SDGs

By seeking a holistic understanding of the environmental, social and economic needs around us, new business models can be developed that will deliver the impacts sought by the SDGs.

To address multiple and interrelated needs, these new business models will need to be cross-sectoral and sufficiently disruptive to dramatically reduce the cost of achieving the SDGs.

Such a holistic, impact-based approach is however not currently at the heart of the market, and is precisely the paradigm shift that is required.

To achieve the shift to an impact-based business and financing paradigm and ultimately the emergence of a vibrant SDG-serving market, a major challenge needs to be addressed, namely: the absence of a common language for the finance and private sector to understand and organize itself in relation to the 17 SDGs and their respective targets.

Positive Impact business and finance should be understood as that which serves to deliver a positive impact on one or more of the three pillars of sustainable development (economic, environmental and social), once any potential negative impacts to any of the pillars have been duly identified and mitigated.

Positive Impact Finance

Positive Impact Finance is that which serves to finance positive impact business.

It is that which serves to deliver a positive contribution to one or more of the three pillars of sustainable development (economic, environmental and social), once any potential negative impacts to any of the pillars have been duly identified and mitigated.

By virtue of this holistic appraisal of sustainability issues, Positive Impact Finance constitutes a direct response to the challenge of financing the SDGs.

Beyond a common definition, a common framework for the financing of the SDGs – the Principles for Positive Impact Finance – should be established to help the finance community to identify and assess positive impact activities, entities and projects – i.e. those able to make a positive contribution to the SDGs.

They also help a broader set of public and private stakeholders define and assess those financial instruments that serve such positive impact business.

Thus equipped, businesses, financial institutions and their counterparts in the public sector and broader civil society should start to form a positive impact community — the Positive Impact Initiative.

The Initiative should act as a hub for stakeholders to proactively and collaboratively work towards the development and implementation of new business models and financing approaches that will help address the SDG funding gap and realize the SDGs themselves.

Source

https://www.unepfi.org/publications/banking-publications/positive-impact-manifesto/

Comment

The power of a great manifesto is to present and highlight a need. It doesn’t always have to have the answer. It can simply be a call to action.

The Positive Impact Manifesto is a good example of this with these specific elements:

  1. The Goal: Fulfil the UN Sustainable Development Goals
  2. The General Problem: We need money
  3. The Specific Problem: The usual way we finance projects does not and will not work.
  4. The General Solution: We need a new way to think about and define finance for these projects.
  5. The Specific Solution: We need to think holistically.
  6. The Strategy: We need to create new business models.

The six steps provide a useful framework for mapping many complex issues that you might like to use in your organisational or social manifesto.

While you might not express your manifesto with all these steps, they can be used as a process to work from the goal and the problems through to solutions and strategy.

More

UN Sustainable Development Goals

Acumen Poverty Manifesto – adopting a similar approach by using innovative business models to deliver projects that resolve poverty

Arthur D Little Innovation Manifesto

Acumen Poverty Manifesto

Creator

Jacqueline Novogratz founded Acumen in 2001 with seed capital from the Rockefeller Foundation, Cisco Systems Foundation and three individual philanthropists.

Purpose

 “At Acumen, we believe that innovations have the power to transform low-income communities around the world. From frozen treats that are sustaining post-conflict farmers to solar-powered lights replacing toxic kerosene lamps, explore the ground-breaking ideas Acumen supports design to solve even the most difficult challenges.”

Manifesto

Vision

Neither the markets nor aid alone can solve the problems of poverty. More than two billion people around the world lack access to basic goods and services—from clean water and electricity to an education and the freedom to participate in the economy. We’re here to change that. Our vision is a world based on dignity, where every human being has the same opportunity. Rather than giving philanthropy away, we invest it in companies and change makers.

Manifesto

It starts by standing with the poor, listening to voices unheard, and recognizing potential where others see despair.

It demands investing as a means, not an end, daring to go where markets have failed and aid has fallen short. It makes capital work for us, not control us.

It thrives on moral imagination: the humility to see the world as it is, and the audacity to imagine the world as it could be. It’s having the ambition to learn at the edge, the wisdom to admit failure, and the courage to start again.

It requires patience and kindness, resilience and grit: a hard-edged hope. It’s leadership that rejects complacency, breaks through bureaucracy, and challenges corruption. Doing what’s right, not what’s easy.

Acumen: it’s the radical idea of creating hope in a cynical world. Changing the way the world tackles poverty and building a world based on dignity.

Source

Comment

This is an uncommon pair of manifesto and vision – not what I have seen previously.

For me, the archetypal worldview manifesto is Martin Luther King’s I Have a Dream speech. It describes the world he wants to see in both literal and metaphorical form with strong elements of detail.

In contrast, the Acumen vision is light on the details of what the future will look like. All it says is: “Our vision is a world based on dignity, where every human being has the same opportunity.”

Instead, the vision focuses on the problem. It’s an example of the ‘not this’ or ‘end this’ vision. (See Yvonne Rainer’s No Manifesto)

This can be very powerful. Research shows that our ‘away from’ motivation is more powerful in having people act (at least in the first instance) than a ‘toward’ motivation.

The manifesto is also unusual because it describes a process. It’s how Acumen delivers their value.

This is clever because it highlights what is unique and special about Acumen. It also suggests the leaders of the organisation are very clear about who they are and what they provide.

A third element of interest is the section on Patient Capital. As they suggest, it’s “a new approach to solving poverty”. This is Acumen’s approach. It’s a manifesto in it’s own right – a powerful idea with a strong call to action.

Together, the Acumen vision, manifesto and Patient Capital form a powerful trinity for their business to both internal staff and external stakeholders.

More

Martin Luther King, I Have a Dream

Yvonne Rainer, No Manifesto

UN Sustainable Development Goals – “End Poverty in all its forms.”

Gordon Gecko, Greed is Good

Creator

Gordon Gecko is a character portrayed by Michael Douglas in the movie Wall Street (1987).

The movie was directed by Oliver Stone, produced by Edward R Pressman and written by Oliver Stone and Stanley Weiser.

Purpose

The story of the movie is about a wealthy corporate raider Gordon Gecko played by Michael Douglas and his interactions with the young stockbroker Bud Fox, played by Charlie Sheen.

Douglas won the Academy Award for Best Actor for his role as Gecko.

The character Gordon Gecko is said to be a composite of several people – including Stone’s father who was a stockbroker on Wall Street during the Great Depression.

The film portrays an archetypal view of 1980’s success. The lead character famously states: “greed, for lack of a better word, is good”.

It contrasts the desire for a quick-buck or fast result epitomized by Wall Street as compared to the traditional steady, hard work approach of many companies and individual workers. 

Gordon Gecko - Greed is Good - Wall Street Movie 1987

Manifesto

The manifesto or philosophy of the movie is best captured in a scene where Gecko (Douglas) speaks to the stockholders of the fictional company Teldar Paper.

Here is an extract from that speech:

I am not a destroyer of companies. I am a liberator of them!

The point is, ladies and gentlemen, that greed – for lack of a better word – is good.

Greed is right.

Greed works.

Greed clarifies, cuts through, and captures the essence of the evolutionary spirit.

Greed, in all of its forms – greed for life, for money, for love, knowledge – has marked the upward surge of mankind.

And greed – you mark my words – will not only save Teldar Paper, but that other malfunctioning corporation called the USA.

Source

Comment

Does a manifesto have to be ‘real’ to be valuable? Not in this case.

The success of this manifesto is that it was able to capture and speak to the prevailing mood of the 1980s – it simply presented it in as an easy to digest movie morsel.

In particular, this fictionalized account has a licence that a true story based on specific individuals probably would not have been able to – except with a certain promise of a law suit.

Interestingly, while the purpose of this manifesto was as a social commentary, it did have the unexpected side-effect of inspiring many people to work on Wall Street – based on the number of comments that Stone, Sheen and Douglas received over the years.

Also, it shows that a manifesto always sits within a wider context of people, story and narrative. It highlights that some will adhere to your viewpoint, others will not and there will be consequences for the actions that follow.

Paul B Farrell: 20 Rule Manifesto for New No-Growth Economics

Paul B Farrell: Manifesto for No-Growth Economics

Creator: Paul Farrell writes the column on behavioral economics. He’s the author of nine books on personal finance, economics and psychology, including “The Millionaire Code,” “The Winning Portfolio,” “The Lazy Person’s Guide to Investing.” Farrell was an investment banker with Morgan Stanley; executive vice president of the Financial News Network; executive vice president of Mercury Entertainment Corp; and associate editor of the Los Angeles Herald Examiner. He has a Juris Doctor and a Doctorate in Psychology.

Purpose: Because “Classical economics is fatally flawed” and new economic rules are essential for our survival.

A 20-rule manifesto for New No-Growth Economics (Summary)

1. Population: self-destructive, basic supply/demand equation flawed

2. Economy’s worst-case scenario: Population explodes to 10 billion

3. Next worst-case scenario: Population not reduced back to 5 billion

4. Population control is an economic necessity, the last taboo falls

5. Mass denial ends in aftermath of global catastrophes

6. Revolution topples dominance of Super Rich capitalists

7. Wall Street’s too-greedy-to-fail banks become public utilities

8. Commodity pricing shifts from markets to government negotiators

9. New regulations reign in quants and hi-risk derivatives traders

10. Fed monetary policy no longer dominated by Wall Street banks

11. Behavioral economics and behavioral finance get new careers

12. Oil and carbon-based energy epiphany, invest in alternatives

13. Self-destructive no-compromise political gridlock ends

14. GOP returns to principles of Lincoln, tea party disappears

15. Inequality gap drops with decline of Super Rich power

16. Lobbyists will no longer run Washington as a private anarchy

17. American imperialism ends, so do Pentagon blank checks

18. The rise of a powerful, new democratic United Nations

19. End of climate-deniers, after the ticking time-bomb explodes

20. Beginning of New Global Era … the New No-Growth Economy

 

Source

For the complete Manifesto and article on MarketWatch.com – 30 August 2011