Arthur D Little: Innovation Manifesto

Arthur D Little: Innovation Manifesto

Creator: Arthur D Little is the world’s first management consultancy.

Purpose: To predict how innovation will change over the next decade in order for corporations to survive.

Innovation Manifesto

Five key innovation concepts for companies to focus on:

1. Customer-based innovation – engaging with customers in more meaningful ways.

2. Proactive business model innovation – creating new ways of building innovative business models.

3. Frugal innovation – originating new innovations in lower income, emerging markets and adapting these to more developed markets.

4. High speed/low risk innovation – getting products and services to market quickly and without flaws.

5. Integrated innovation – taking traditional innovation approaches from New Product Development and applying them across the value chain.



Article on Business Wire


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