Author: Geoff

The Cluetrain Manifesto

The Cluetrain Manifesto

Creators: Rick Levine, Christopher Locke, Doc Searls and David Weinberger, published as The Cluetrain Manifesto in 1999 by Perseus Books.

Purpose: To spread the word that the internet is changing marketplaces for both consumers and organisations.

Manifesto

Online Markets

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organisations.

The Cluetrain Manifesto consists of 95 Theses

Here’s the one highlighted on their website as the most important:

We are not seats or eyeballs or end users of consumer. We are human beings – our reach exceeds your grasp. Deal with it.

Here’s their first ten…

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted in a human voice.

4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this voice.

6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

7. Hyperlinks subvert hierarchy.

8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.

9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

Sources

Website with all 95 Theses: http://www.cluetrain.com/

Read the entire book online: http://www.cluetrain.com/book/index.html

General: http://en.wikipedia.org/wiki/The_Cluetrain_Manifesto

Thanks to Jeremy Samuels for suggesting this one!

Related Manifestos

 

Diego Villaveces: Personal Manifesto

Diego - Personal Manifesto

Creator: Diego ‘The Crazy Columbian’ Villaveces.

Purpose: A collection of core values, thoughts and aspirations to get the life that you deserve.

Manifesto

Personal Manifesto: A Walk Along My Garden’s Path

1 I seek balance

2 I yearn for connection

3 I settle for excellence

4 I aim to serve

5 I’ll be there for you

6 Kindness is my currency

7 I support growth

Source

Video and Website: http://crazycolombian.com/mymanifesto/

Five Sentences: Personal Email Policy

Five Sentence Personal Email Policy

Creator: Not really sure who created? If you know add a comment below so we can honour them.

Purpose: A personal policy to help manage your email.

Manifesto

The Five Sentences Manifesto

The Problem

E-mail takes too long to respond to, resulting in continuous inbox overflow for those who receive a lot of it.

The Solution

Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.

five.sentenc.es is a personal policy that all email responses regardless of recipient or subject will be five sentences or less. It’s that simple.

Source

Core: http://sentenc.es/

Specific 5 sentence version: http://five.sentenc.es/

Atlassian : Corporate Values

Atlassian - Corporate Values

Creator: Atlassian – software developers and collaboration tool creators.

Purpose: Core values describing what the company looks for in their employees and the cultural guidelines to keep Atlassian from being just another ordinary company.

Manifesto

What we value

Open company, no bullshit

Atlassian embraces transparency wherever at all practical, and sometimes where impractical. All information, both internal and external, is public by default. We are not afraid of being honest with ourselves, our staff and our customers.

Build with heart and balance

Everyday we try to build products that are useful and that people lust after. Building with heart means really caring about what we’re making and doing—it’s a mission, not just a job. When we build with balance we take into account how initiatives and decisions will affect our colleagues, our customers and our stakeholders.

Don’t #@!% the customer

When we make internal decisions we ask ourselves “how will this affect our customers?” If the answer is that it would ‘screw’ them, or make life more difficult, then we need to find a better way. We want the customer to respect us in the morning.

Play, as a team

We want all Atlassians to feel like they work with Atlassian, not for Atlassian. We think it’s important to have fun with your workmates while working and contributing to the Atlassian team.

Be the change you seek

We think Gandhi had it pretty right when he said “We need to be the change we wish to see in the world”. At Atlassian we encourage everyone to create positive change—we’re constantly looking for ways to improve our company, our products and our environment.

Source

Atlassian Website: http://www.atlassian.com/about/values.jsp

 

Nike: Not Without a Fight

Nike Manifesto: 2007 Rugby World CupCreator: Nike – print advertisement

Purpose: To inspire the England rugby team for the 2007 World Cup.

Manifesto

Not Without a Fight

Come all challengers from all four corners

Those who covet our crown

Those who have written us off

will feel our wrath

in every bone-crunching tackle

with every deft pass and harrying run

with every kick, scrum and line-out

A constant thorn in your side

for if you want what is ours

Be warned

Not without a fight.

Sources

Blog Source: http://theinspirationroom.com/daily/2007/england-play-rugby-with-nike-manifesto/

Header Image: Bruce Irons

The Filmmakers’ Vow of Chastity

Festen - First Dogme 95 Manifesto Movie

Creator: Dogme 95 is an avant-garde filmmaking movement started in 1995 by Lars von Trier and Thomas Vinterberg.

Purpose: Highlights traditional filmmaking values of story, acting and theme and excludes the use of overblown special effects or technology.

Manifesto

The Filmmakers’ Vow of Chastity

1. Filming must be done on location. Props and sets must not be brought in. If a particular prop is necessary for the story, a location must be chosen where this prop is to be found.

2. The sound must never be produced apart from the images or vice versa. Music must not be used unless it occurs within the scene being filmed, i.e., diegetic.

3. The camera must be a hand-held camera. Any movement or immobility attainable in the hand is permitted. The film must not take place where the camera is standing; filming must take place where the action takes place.

4. The film must be in colour. Special lighting is not acceptable (if there is too little light for exposure the scene must be cut or a single lamp be attached to the camera).

5. Optical work and filters are forbidden.

6. The film must not contain superficial action (murders, weapons, etc. must not occur.)

7. Temporal and geographical alienation are forbidden (that is to say that the film takes place here and now).

8. Genre movies are not acceptable.

9. The film format must be Academy 35 mm.

10. The director must not be credited.

Sources

General: http://en.wikipedia.org/wiki/Dogme_95

Image: Festen or The Celebration was the first Dogme movie made. It was produced by Thomas Vinterberg.

Manifesto for Competitive Sport

Manifesto For Competitive Sport

Creator: Tennis Coach Dan Travis

Purpose: Competition is a valuable and rewarding experience for children and competitive sport should be re-introduced into schools.

Manifesto

Manifesto for Competitive Sport

1. Bring back competitive matches and races

2. Stop pushing away parents

3. Play sport for sport’s sake – not for ‘health’

4. Reinvigorate community sport by rolling back ‘child protection’ bureaucracy

5. ‘Self esteem’ is not the end of sport

Sources

Complete Manifesto: http://www.manifestoclub.com/sportmanifesto

Author’s Website: www.dantravis.co.uk

The Open Cloud Computing Manifesto

Open Cloud Computing Manifesto

Creator: Developed by and open community of interested parties – vendors and providers.

Purpose: Public Declaration of principles and intentions for cloud computing providers and vendors based on the view the ‘cloud’ should be open.

Manifesto

Open Cloud Computing Principles

1. User centric systems enrich the lives of individuals, education, communication, collaboration, business, entertainment and society as a whole; the end user is the primary stakeholder in cloud computing.

2. Philanthropic initiatives don’t work!

3. Openness of standards, systems and software empowers and protects users; existing standards should be adopted where possible for the benefit of all stakeholders.

4. Transparency fosters trust and accountability; decisions should be open to public collaboration and scrutiny and never be made “behind closed doors”.

5. Interoperability ensures effectiveness of cloud computing as a public resource; systems must be interoperable over a minimal set of community defined standards and vendor lock-in must be avoided.

6. Representation of all stakeholders is essential; interoperability and standards efforts should not be dominated by vendor(s).

7. Discrimination against any party for any reason is unacceptable; barriers to entry must be minimised.

8. Evolution is an ongoing process in an immature market; standards may take some time to develop and coalesce but activities should be coordinated and collaborative.

9. Balance of commercial and consumer interests is paramount; if in doubt consumer interests prevail.

10. Security is fundamental, not optional.

Sources

General: http://en.wikipedia.org/wiki/Cloud_Computing_Manifesto

Community: http://www.opencloudmanifesto.org/

The Green Living Manifesto

The Green Living Manifesto

Creators: Greg Searle with Geof Syphers, Rodney Wilts and Geneva Guerin

Purpose: To promote green lifestyles over grey lifestyles.

Manifesto

The Green Living Manifesto – Self-Evident Truths

1. Communities are people, not buildings.

2. Communities will change when the people living in them change.

3. At least half of human impact on the planet comes from our lifestyles – the choices we make every day. Where, and how, we travel. What we eat. What we wear. The stuff we buy, and how we get rid of that stuff when we’re done with it.

4. These lifestyle choices are not made in a vacuum. They are made in communities, and are influenced by community design and buildings.

5. The way we’ve designed our cities and buildings in the past has created a template for living that most people follow without much thought, and that template makes it inconvenient to live sustainably.

6. Those of us who plan, design, finance, insure, build, sell, lease, manage and maintain the places we live in have tremendous influence to change this template, and to make it easier for people to change their lifestyles.

7. Some of us have been pre-occupied with making buildings, streets, and infrastructure that use building materials, water, and energy in smarter ways. We call ourselves “green professionals”. We call our movement the “green building movement.” But we now recognize that the biggest problems are fundamentally social ones.

8. Since buildings and technology represent only half of the problem and half of the solution, clearly the present green building movement doesn’t go far enough

9. All across our cities, entrepreneurs and environmental groups are emerging with solutions to specific challenges of our unsustainable lifestyles – car-sharing companies, local food advocates, re-use innovators. But most of these green lifestyle initiatives are not joined up with the green building movement, or each other.

10. We urgently need an umbrella movement that will bring us all together to create and operate truly sustainable communities with intent. The time has come to apply the vast ingenuity of the green building movement to making green lifestyles just as convenient as “grey lifestyles”. The time has come to broaden our design teams, to bring green lifestyle experts to the table.

11. We cannot wait for someone else to bring us all together. We are the ones we have been waiting for.

Sources

Complete Manifesto: http://www.greenmanifesto.org/

The Cheap Art Manifesto

The Cheap Art Manifesto

Creator: Bread and Puppet Glover, Vermont 1984

Purpose: Art is at its best when it is available to all, not just business and museums who can afford to buy it.

Manifesto

The Why Cheap Art? Manifesto

PEOPLE have been THINKING too long that ART is a PRIVILEGE of the MUSEUMS and the RICH. ART IS NOT BUSINESS!

It does not belong to banks and fancy investors

ART IS FOOD. You can’t EAT it BUT it FEEDS you.

ART has to be CHEAP and available to EVERYBODY.

It needs to be EVERYWHERE because it is the INSIDE of the WORLD.

ART SOOTHES PAIN!

Art was up sleepers!

ART FIGHTS AGAINST WAR AND STUPIDITY!

ART SINGS HALLELUJA!

ART IS FOR KITCHENS!

ART IS LIKE GOOD BREAD!

Art is like green trees!

Art is like white clouds in blue sky!

ART IS CHEAP!

HURRAH!

Sources

General: http://en.wikipedia.org/wiki/Art_manifesto#Cheap_Art_Manifesto_1984

Description plus Image: http://www.aisling.net/bus/cheapart.htm