The Blackberry Manifesto

Blackberry Manifesto

Creator: In the spirit of the Peanut Butter Manifesto, An open letter from a high level anonymous RIM employee, makers of the Blackberry.

Purpose: RIM is not doing as this employee would like. They’re struggling and this is what he would do to make things better.

The Blackberry Manifesto

To the RIM Senior Management Team:

I have lost confidence.

While I hide it at work, my passion has been sapped. I know I am not alone — the sentiment is widespread and it includes people within your own teams.

Mike and Jim, please take the time to really absorb and digest the content of this letter because it reflects the feeling across a huge percentage of your employee base. You have many smart employees, many that have great ideas for the future, but unfortunately the culture at RIM does not allow us to speak openly without having to worry about the career-limiting effects.

Before I get into the meat of the matter, I will say I am not part of a large group of bitter employees wishing to embarrass us. Rather, I believe these points need to be heard and I desperately want RIM to regain its position as a successful industry leader. Our carriers, distributors, alliance partners, enterprise customers, and our loyal end users all want the same thing… for BlackBerry to once again be leading the pack.

We are in the middle of major “transition” and things have never been more chaotic. Almost every project is falling further and further behind schedule at a time when we absolutely must deliver great, solid products on time. We urge you to make bold decisions about our organisational structure, about our culture and most importantly our products.

While we anxiously wait to see the details of the streamlining plan, here are some suggestions:

(Headings Only)

  1. Focus on the End User experience
  2. Recruit Senior SW Leaders & enable decision-making
  3. Cut projects to the bone.
  4. Developers, not Carriers can now make or break us
  5. Need for serious marketing punch to create end user desire
  6. No Accountability – Canadians are too nice
  7. The press and analysts are pissing you off. Don’t snap. Now is the time for humility with a dash of paranoia.
  8. Democratise. Engage and interact with your employees — please!


Source blog by Jonathan S Geller

Related Manifestos

The Peanut Butter Manifesto



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