Creator: Nike – print advertisement
Purpose: To inspire the England rugby team for the 2007 World Cup.
Manifesto
Not Without a Fight
Come all challengers from all four corners
Those who covet our crown
Those who have written us off
will feel our wrath
in every bone-crunching tackle
with every deft pass and harrying run
with every kick, scrum and line-out
A constant thorn in your side
for if you want what is ours
Be warned
Not without a fight.
Sources
Blog Source: http://theinspirationroom.com/daily/2007/england-play-rugby-with-nike-manifesto/
Header Image: Bruce Irons