Bruce Mau: Incomplete Manifesto For Growth

Bruce Mau: Incomplete Manifesto for Growth

Creator: Bruce Mau of Bruce Mau Design, a Toronto design and innovation studio centre on purpose and optimism

Purpose: Statements that display Bruce’s beliefs, strategies and motivations in approaching design projects.

Incomplete Manifesto For Growth

(key points only)

  1. Allow events to change you
  2. Forget about good
  3. Process is more important than outcome
  4. Love your experiments (as you would an ugly child)
  5. Go deep
  6. Capture accidents
  7. Study
  8. Drift
  9. Begin anywhere
  10. Everyone is a leader
  11. Harvest ideas
  12. Keep moving
  13. Slow down
  14. Don’t be cool
  15. Ask stupid questions
  16. Collaborate
  17. ____________
  18. Stay up late
  19. Work the metaphor
  20. Be careful to take risks
  21. Repeat yourself
  22. Make your own tools
  23. Stand on someone’s shoulders
  24. Avoid software
  25. Don’t clean your desk
  26. Don’t enter awards competitions
  27. Read only left-hand pages
  28. Make new words
  29. Think with your mind
  30. Organization = Liberty
  31. Don’t borrow money
  32. Listen carefully
  33. Take field trips
  34. Make mistakes faster
  35. Imitate
  36. Scat
  37. Break it, stretch it, bend it, crush it, crack it, fold it
  38. Explore the other edge
  39. Coffee breaks, cab rides, green rooms
  40. Avoid fields
  41. Laugh
  42. Remember
  43. Power to the people


Image and More Complete Manifesto with descriptions of each point: