Creator: Bruce Mau of Bruce Mau Design, a Toronto design and innovation studio centre on purpose and optimism
Purpose: Statements that display Bruce’s beliefs, strategies and motivations in approaching design projects.
Incomplete Manifesto For Growth
(key points only)
- Allow events to change you
- Forget about good
- Process is more important than outcome
- Love your experiments (as you would an ugly child)
- Go deep
- Capture accidents
- Study
- Drift
- Begin anywhere
- Everyone is a leader
- Harvest ideas
- Keep moving
- Slow down
- Don’t be cool
- Ask stupid questions
- Collaborate
- ____________
- Stay up late
- Work the metaphor
- Be careful to take risks
- Repeat yourself
- Make your own tools
- Stand on someone’s shoulders
- Avoid software
- Don’t clean your desk
- Don’t enter awards competitions
- Read only left-hand pages
- Make new words
- Think with your mind
- Organization = Liberty
- Don’t borrow money
- Listen carefully
- Take field trips
- Make mistakes faster
- Imitate
- Scat
- Break it, stretch it, bend it, crush it, crack it, fold it
- Explore the other edge
- Coffee breaks, cab rides, green rooms
- Avoid fields
- Laugh
- Remember
- Power to the people
Source
Image and More Complete Manifesto with descriptions of each point: http://www.brucemaudesign.com/112942/