Creator: Stephen Johnson, Director – Social, Community Engine.
Purpose: To highlight the shift to the ‘third place of discovery’ and the importance of community as capital.
The Third Place Manifesto
The ‘Third Place’ Manifesto: Discovery of Community and Contextual Value Within a Persistently Disruptive, Emergent Social Ecosystem.
We find ourselves today confronted by an overwhelming frequency of radical transformation and information overload.
Extracting meaning from this paradigm and accordingly, addressing opportunities and challenges which arise through ubiquitous connection and socialisation, has become the conversation of our time.
Here, community has become currency, exercising great power and influence over the way we build brands, innovate products and services, solve complex problems and manage, or destroy reputations.
These signals usher us toward a world where knowledge, power and productive capability may be more dispersed than at any time in our history.
This white paper posits that we are on a trajectory toward another sociological tipping point – the paradigm of the ‘third place of discovery’; an ecosystem which demands context and meaning and is represented by overlapping communities of passion; a mix of semi-public, semi-familiar social and commercial transactions, wherein value creation will be fast, fluid and persistently disruptive.
Source
Download the white paper: http://www.communityengine.com/the-%E2%80%98third-place%E2%80%99-manifesto-discovery-of-community-and-contextual-value-within-a-persistently-disruptive-emergent-social-ecosystem