Creator : Geoff McDonald, 2011
Purpose : The Manifesto Project needs a fundamental manifesto that defines the principles of manifestos. And here it is…
The Nine Manifesto Principles
1. Manifestos are primal
Manifestos are the first and most fundamental thing you should create. They’re your foundation stone upon which all other things are built. Create them, share them and plaster them everywhere. More…
2. Manifestos terminate the past
Manifestos draw a line in the sand. They say ‘this ends here. Now!’ And a new context, a new era and a new beginning starts. Do this effectively and your results will accelerate and your old problems will fade away. More…
3. Manifestos create new worlds
Manifestos are bold intentions. They don’t describe things, they declare them into existence. Take a stand, sharpen your purpose and incite the future. More…
4. Manifestos trigger communities
Manifestos die in the dark. They’re public documents intended to rally people to your cause. This unites like-minded souls to birth new communities. More…
5. Manifestos define us
Manifestos create belonging. They shout ‘This is who we are!’ If this calls to you it will become your anthem, badge of honour and new identity. More…
6. Manifestos antagonise others
Manifestos need enemies. When they appeal to everyone they lose all their power. Believers will cross your line in the sand, others will stay behind it. Magnify this difference to multiply your impact. More…
7. Manifestos inspire being
Manifestos generate new meaning. They collect attitudes, align beliefs and provide a consistent worldview. This inspires new ways of being and calls forth new action. More…
8. Manifestos provoke action
Manifestos without action are merely words on a page. Manifestos exist to inspire decisive action, potent results and powerful change. More…
9. Manifestos command presence
Manifestos matter. Whilst thoughts fade and speech can be silenced, manifestos are real. They live in many different physical forms so they can be easily shared. And, this keeps them alive. More…
Sources
Author’s Website: http://geoffmcdonald.com/blog
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Comment
The Manifesto Manifesto is intended to provide the meta-manifesto to all others. It was created from studying the patterns of other manifestos and then distilled into nine principles.
Given it’s a set of over-arching principles, they can be applied to almost any situation – corporate, personal, political, environmental…